Afterpay Day Campaign
Klarna OOH
Campaign asset development
Events/In-store POS
Social content design and art direction
Campaign asset development
Events/In-store POS
Social content design and art direction
Afterpay Day is one of Australia's biggest shopping events, and Klarna was already seeing a natural sales lift from it. In August 2021, we leaned in to encourage shoppers to use Klarna during the event. I worked with the AU marketing team to brainstorm the concept and design the campaign assets.